AI Summit Budapest 2026

Gergő Szabó

Sport and Media
The Team Play

Sports & Media Executive, Digital Strategy Advisor. 
Gergő has more than 20 years of experience at the intersection of media, sports, technology and digital platforms. He built his career at HBO, The Walt Disney Company and Sony Pictures Television, where he led digital, content and platform strategies across the EMEA region. 
As an entrepreneur, he founded and built Special Effects Media, one of the pioneers of Hungary’s creator economy. The company was successfully acquired by an international player in 2022. 
During the 2020 Tokyo Olympics, Special Effects Media produced the world’s most-viewed Olympic team YouTube channel. 
Under the same name, the company continues to operate in South Africa, where it supports the YouTube presence of a number of sports organisations.
Today, through The Team Play, Gergő advises sports, media and technology companies on audience development, content strategy, digital platforms and monetisation. 
His work focuses on how AI, emerging digital platforms and changing content consumption habits are reshaping the relationship between sports and media.
He is a recurring jury member of the SportsPro Media Awards and a regular international speaker on sports media, digital platforms, streaming and the creator economy.