AI Summit Budapest 2026

Dr. Márta Holló

Corporate Communications Director
Magyar Telekom

Dr. Márta Holló, Corporate Communications Director at Magyar Telekom, oversees the telecommunications company’s full scope of external and internal corporate communications. She is responsible for defining and implementing the strategic priorities of corporate PR and internal communications, as well as managing press and media relations.

She has nearly 25 years of experience in television and editorial leadership, including at RTL and ATV. In addition to her background in television, she holds a law degree and completed the EMBA program at CEU Business School. For more than a decade, she also worked as an executive coach and communications consultant, supporting key players in the Hungarian business sector in building authentic leadership brands and managing crisis communications.

She believes that with the rise of AI, the question of authenticity is becoming more important than ever, as the boundaries between reality and generated content are increasingly blurred. In this new era, one of the greatest challenges and responsibilities for both the telecommunications sector and corporate communications is to preserve trust and maintain transparent operations.