2026. 09. 07. - 2026. 09. 08. | Budapest, Városliget

AI Summit Budapest 2026

Ibolya Ördög

Marketing and Communications Manager
Hyundai Holding Hungary Kft.

I began my career as part of the team at Spektrum Television, where I later became Editor-in-Chief of the channel. In 2006, my path led me to the Hyundai brand, where the Hungarian subsidiary entrusted me with the task of brand building. Between 2011 and 2020, I was responsible for the marketing and PR activities of the Jaguar and Land Rover brands in Hungary as a member of the AutoBinck team. I returned to the Hyundai brand in 2018, because the fascinating world of South Korea and the spirit of Hyundai had a huge impact on me from the very first moment. Every day, I continue to be amazed by the committed, persistent and uncompromising attitude I experience at Hyundai. I consider myself fortunate to have been part of a stable and reliable company for 19 years, while my work continues to be full of challenges and exciting opportunities.

Performances

15:20 07 September 2026

HUN

Session

Future Lab

Artificial Intelligence from Manufacturing to Driving and Beyond: AI Transformation in the World of Hyundai