2026. 09. 07. - 2026. 09. 08. | Budapest, Városliget

AI Summit Budapest 2026

Rita Horváth

Chief Media Officer
Publicis Groupe

As Chief Media Officer, I lead the Starcom, Zenith and Performics media agency brands in Hungary. I manage a team of 120 people, providing media strategy development and media planning services for our clients, as well as media buying, performance media, and data and technology solutions. Throughout my career, I have gained expertise in areas such as media strategy, media planning, digital media, performance media, client service, negotiation and leadership.

I enjoy challenges and am always looking for new, breakthrough solutions and ideas. I am open, communicative and innovation-driven. My talent and strong work ethic have earned me great respect among both clients and colleagues.

Performances

11:10 07 September 2026

HUN

Round table

AI Pr and agency summit

Méta Open Lab

When the Algorithm Controls the Media Budget: Who Decides the Next Campaign?