AI Summit Budapest 2026

Imre Borbély

Data analyst at CUBE and expert analyst for Sport TV
CUBE, Sport TV

The data analyst of CUBE, a football analytics company, earned his bachelor’s degree in Commerce and Marketing at Corvinus University of Budapest, before completing a master’s degree in Sports Economics at the University of Debrecen. He has long been interested in data-driven decision-making in football, mathematical and statistical analytical methods, and an analytical approach to the game. As a result, he explored these topics in both his thesis and his Scientific Students’ Association research project.

As a data analyst, his main areas of expertise include data-driven player profiling in football, team style analysis, and the development of advanced performance metrics and models. In his work, he collaborates on a daily basis with sporting directors, analysts, coaches, and scouts from domestic and international clubs, federations, and academies, supporting them in improving their team performance, scouting opponents, making strategic decisions, and identifying new players.

Thanks to his practical and theoretical experience gained at CUBE, he has been a regular expert on Sport TV since 2024. He is also a frequent contributor to the podcasts A labda [SZÖGLETES] and Országos 1-es. In addition, he has appeared as a guest on numerous occasions in programmes and podcasts including Ziccer (24.hu), Index Sportcast, 14-es Zóna (M4 Sport), Gegenpressing (NB1.hu), and Tribün.