AI Summit 2025 Budapest

Andrea Pethő

Managing Director
Emil Frey Magyarország Kft.

More than 30 years ago, I became involved in the car trade and automotive industry through my family business as a commercial partner of the Opel brand. The years I spent there laid the foundations for my professional career and gave me a love for the profession. At the beginning of my career, I was able to take part in numerous training courses and study trips abroad. These experiences gave me a lot, not only professionally but also personally. In 2010, I entered a completely new field, where I had the opportunity to learn about the world of golf course development and operation in Budapest. This period not only brought me new experiences, but also memories that will last a lifetime. My love for golf has remained unbroken ever since, and as an active player, it is still part of my everyday life. At the end of 2011, I returned to the automotive industry, where I currently work as the managing director of the retail division of Emil Frey Magyarország Kft. I am responsible for the distribution and servicing of more than 10 brands. Despite my decades of professional experience, I believe that the emergence of artificial intelligence in the automotive industry raises new questions and challenges that provide me with continuous learning opportunities and inspiration.