AI Summit 2025 Budapest

Ádám Mérő

senior director
Coca-Cola

Ádám Mérő graduated in 2002 from the Advertising Department of the Budapest Business School and from the Marketing program at Hogeschool Brabant in the Netherlands. In the same year, he joined the media agency Mindshare, where he spent nearly 15 years working his way up the professional ranks. Before leaving, he served as Business Director, leading the agency’s media planning/buying division as well as the entire Hungarian Unilever team. In early 2017, he joined Coca-Cola, first as Media & Connection Manager for the Hungarian, Czech, and Slovak markets. From 2019 onward, he became responsible for the entire CEE region, covering 26 countries. Since spring 2021, he has held a European-level role, overseeing marketing communication strategies across 42 countries as CX Consumer & Shopper Senior Director within the central marketing team. As of May 2024, he was appointed Digital Acceleration Senior Director, responsible for developing Coca-Cola’s European digital strategy, a position he continues to hold. In 2024, he was re-elected Vice President of the Hungarian Advertising Association (MRSZ) and also became a board member of both IAB Hungary and MMSZ. He has been ranked among the TOP 5 most influential marketing decision-makers for four consecutive years. As the author of the very first Marketing Trendbook, he edited the chapter on data-driven marketing two years ago, and in 2025, he co-authored the industry’s first AI handbook.