AI Summit 2026 Budapest

Edina Szabó

managing director
OMG Hungary Kft.

Edina Szabó is the Managing Director of OMG Hungary Ltd. She has 25 years of professional experience in the media industry and over 15 years in executive roles, working with both domestic and international clients. From 2014 to 2018, she served as the Managing Director of OMD, and since 2019, as one of the Managing Directors of OMG, she has been primarily responsible for conducting media negotiations and ensuring compliance with agency contractual terms across all media types.