2025. 09. 08. - 2025. 09. 09. | Budapest, Városliget
AI Summit 2025 Budapest
MBH BANK VISIONARY STAGE
09:00
HUN
Keynote
AI Summit 2025 opening
Dr. Tamás Sulyok
President of Hungary
09:10
HUN
Session
Laser Physics for Health – The Molecular Fingerprint is in the Making
Márton Nagy
minister for national economy
Ministry of National Economy
Ministry of National Economy
09:40
ENG
Session
The Last Human Invention: AGI?
Dr. Frederik G. Pferdt (Germany/USA)
Google's First and Former Chief Innovation Evangelist
10:10
ENG
Podium talk
Global AI ecosytem 2025 - challenges for the corporate and institutional sphere
Moderator :
Krisztina Bombera
Speakers :
Dr. George Tilesch (USA)
Founder and President
PHI INSTITUTE for Augmented Intelligence
PHI INSTITUTE for Augmented Intelligence
10:30
HUN
Session
AI World in Hungary – Mapping the Future
Prof. Dr. László Palkovics
Government Commissioner for Artificial Intelligence
10:50
HUN
Session
AI for science, science for AI
Roland Jakab
CEO, director
HUN-REN, MI Coalition
HUN-REN, MI Coalition
11:10
ENG
Session
The future is Agentic
Antal Mihály
Engineering Manager
Google
11:25
ENG
Session
AI in business: does it just take money or does it bring money in too?
Andás Kadocsa
Partner
McKinsey & Company
McKinsey & Company
11:45
HUN
Session
The “New” CSR: Competence Shortage in the Age of AI
Dr. Petra Aczél
communication researcher
12:05
ENG
Session
The New Workplace in the Agentic Age: A summary and practical guide
Dr. Schum Kristóf
Generative AI Segment Leader
Amazon Web Services
Amazon Web Services
12:45
LUNCH BREAK
13:35
ENG
Session
AI is moving at rocket speed, the NextGen in the pilot's seat - where are we?
Combiz Richard Abdolrahimi (USA)
Vice President & Global Head of Government Affairs and Public Policy
ServiceNOW
ServiceNOW
13:55
HUN
Session
The Security of Our Data in the Shadow of the AI Revolution
Arthur Keleti
founder
ITBN conference
ITBN conference
14:05
ENG
Session
AI devours energy – think twice before sending that email!
Achilles Georgiu
Innovation Management Expert, Thought Provoking InfoSopher, Inspirational Speaker, Gen-Z Amplifier, Edutainer
14:20
HUN
Podium talk
In the maze of patient data: Who protects our health data in the age of AI?
14:35
HUN
Podium talk
When AI Falls into the Wrong Hands: Disinformation and AI-Powered Fraud
Viktor Halász
senior detective
Ferenc Petruska
Associate Professor
Faculty of Military Science and Officer Training, University of Public Service
Faculty of Military Science and Officer Training, University of Public Service
Ferenc Rudolf
AI and IT Security Manager
AIIS Kft.
AIIS Kft.
14:55
HUN
Podium talk
Cyberspace, but Specifically
Arthur Keleti
founder
ITBN conference
ITBN conference
Egon Rónai
15:15
HUN
Podium talk
AI and Startups: Evolution or Revolution?
Ákos Deliága
co-founder, CEO
Talk-A-Bot
Talk-A-Bot
15:35
HUN
Session
From Procurement to Facility Management: Interactive Visualization in Real Estate
Péter Sághegyi
CEO, data presentation & smart city consultant
AT-PT
AT-PT
15:50
HUN
Session
AI tools in the service of banking success
Németh Dániel
Head of Generative AI Implementation
MBH Bank
MBH Bank
16:10
HUN
Session
How much further can the AI bubble be inflated? Developers under financial pressure?
Moderator :
Szabó Gyula
journalist
Index.hu
Index.hu
Speaker :
Gábor Bukta
head of analytics
Concorde
Concorde
Norbert Cinkotai
Lead Analyst
K&H Securities
K&H Securities
Péter Varjú
Securities Trading and Special Transactions, Head of Department
Erste Bank
Erste Bank
Zoltán Árokszállási
16:40
HUN
Session
Paradigm shift in the economy: where are the competent AI experts?
Janza Ákos
Managing Director - Global Head of Offices, HR AI Transformation Lead and FVP
AmCham Hungary
AmCham Hungary
17:00
HUN
Session
Generative AI and AI Agents: new allies for CFOs and financial leaders
Viktor Szekeres
owner
Gloster Infokommunikációs Nyrt.
Gloster Infokommunikációs Nyrt.
17:15
HUN
Session
People-centricity in the AI era? - Successful projects at MBH
Róbert Tibor Nagy
Managing Director, IT Technology (CTO)
MBH Bank
MBH Bank
17:35
HUN
Round table
Financial institution activities in a different light: how many types of business can be derived from the data?
Vilmos Lorincz
Managing Director, Data and Digital Products
Lloyds Banking Group
Lloyds Banking Group
17:50
ENG
Session
Trust the Machine? AI as your financial copilot
Christian Trummer (Austria)
Chief Scientist
Bitpanda
Bitpanda
FUTURE LAB
09:00
HUN
Keynote
Digital Sovereignty and AI: Regulation in the European Union
Szabolcs Szolnoki
Deputy State Secretary Responsible for Technology, Space and Defense Industry
09:20
ENG
Session
Global AI regulatory cases
Dr. Olivia J. Erdelyi (New-Zealand)
Professor | Partner | Auditor
University of Canterbury & Bonn | PHI Institute | SGS
University of Canterbury & Bonn | PHI Institute | SGS
09:40
HUN
Session
AI and Law: Regulatory Models and Dilemmas
dr. Viktor Vajda LL. M.
AI Legal Counsel, Head of Technology Regulation, and Deputy Chief Operating Officer
Neumann János Nonprofit Közhasznú Kft.
Neumann János Nonprofit Közhasznú Kft.
10:00
HUN
Round table
Who will emerge victorious from the competition between business and the law?
Moderator :
dr. Viktor Vajda LL. M.
AI Legal Counsel, Head of Technology Regulation, and Deputy Chief Operating Officer
Neumann János Nonprofit Közhasznú Kft.
Neumann János Nonprofit Közhasznú Kft.
Speakers :
Dr. István Nagy
Senior Big data és AI Manager
4iG Group
4iG Group
Dr. Olivia J. Erdelyi (New-Zealand)
Professor | Partner | Auditor
University of Canterbury & Bonn | PHI Institute | SGS
University of Canterbury & Bonn | PHI Institute | SGS
Dóra Petrányi
Co-Head of the Global Technology, Media and Communication Group
CMS
CMS
10:30
HUN
Keynote
Using artificial intelligence to fight corruption
Máté Benyovszky
Co-Chair, Editor-in-Chief
Hungarian Robotics Association, RoboHorizon Magazine
Hungarian Robotics Association, RoboHorizon Magazine
10:50
HUN
Session
Global data protection in the age of AI
Dr. Kopasz János
Attorney-at-law, Data Protection and AI Regulation Expert
Taylor Wessing Hungary
Taylor Wessing Hungary
11:10
HUN
Session
AI is here for you! - How the AI coalition works
Tóth Miklós
Head of Profession
Artificial Intelligence Coalition
Artificial Intelligence Coalition
11:30
HUN
Round table
Hungarian AI-developments: best practices and pitfalls
Moderator :
Balázs Rádi
index.hu
Speakers :
Gábor Heiszmann
CIO
Gedeon Richter
Gedeon Richter
Gyula Kovács
CEO, co-founder
Neuron Solutions
Neuron Solutions
Sólyom Balázs
Chief Data Officer
Trendency Online Zrt.
Trendency Online Zrt.
Tóth Miklós
Head of Profession
Artificial Intelligence Coalition
Artificial Intelligence Coalition
12:05
HUN
Podium talk
Algorithms on a leash – self-regulation in the advertising industry
Moderator :
Balázs Rádi
index.hu
Speakers :
dr. Ildikó Fazekas
Director
Önszabályozó Reklám Testület
Önszabályozó Reklám Testület
Adam Lunczner
chief innovation officer
Mindshare Hungary
Mindshare Hungary
12:25
HUN
Break
Lunch break
13:20
HUN
Round table
AI for science, science for AI
Balázs Gulyás
elnök
HUN-REN
HUN-REN
Roland Jakab
CEO, director
HUN-REN, MI Coalition
HUN-REN, MI Coalition
Ádám Lovas-Kiss
Scientific Secretary and Research Fellow at VÖI
HUN-REN
HUN-REN
13:40
HUN
Session
Who is good at what? - AI research in Hungary 2025
Dr. Csaba Benedek
Deputy Director
HUN-REN Institute for Computer Science and Control
HUN-REN Institute for Computer Science and Control
14:00
HUN
Session
Science within the walls of Synlab
Máté Szász
medical director
Synlab Hungary Kft.
Synlab Hungary Kft.
14:20
ENG
Round table
Here comes the beautiful new world of no-code
Moderator :
Balázs Rádi
index.hu
Speakers :
Gergely Szertics
AI expert
PHI Institute
PHI Institute
Dr. Tuan Trinh
Regional Director
EIT Digital
EIT Digital
14:50
HUN
Session
How can AI help us understand the cosmos?
Dr. László Kiss
director general
HUN-REN Research Centre for Astronomy and Earth Sciences
HUN-REN Research Centre for Astronomy and Earth Sciences
15:10
HUN
Session
Who is the better teacher: natural person or artificial intelligence?
Dr. Veszelszki Ágnes
dean
National University of Public Service Nemeskürty István Faculty of Teacher Training
National University of Public Service Nemeskürty István Faculty of Teacher Training
15:30
HUN
Session
AI in service - Public service in the Age of Artificial Intelligence
Dr. Emese Belényesi
Associate Professor
University of Public Service
University of Public Service
15:50
HUN
Round table
Helping Educators Embrace AI and Prepare Students for a Changing Job Market
Moderator :
András Nyírő
founder, researcher
Index.hu
Index.hu
Speakers :
Zsolt Almási
Associate Professor and head of department
Pázmány Péter Catholic University Institute of English-American Studies
Pázmány Péter Catholic University Institute of English-American Studies
Dr. Károly Nehéz
institute director
Miskolci Egyetem Informatikai Intézet
Miskolci Egyetem Informatikai Intézet
Dr. Sarolta Osztroluczky
Literary historian, Assistant Professor
Pázmány Péter Catholic University, Faculty of Humanities and Social Sciences
Pázmány Péter Catholic University, Faculty of Humanities and Social Sciences
Anna Orsolya Pongor-Juhász
Educational Quality Enhancement and Methodology Expert
Corvinus University Centre for Teaching and Learning
Corvinus University Centre for Teaching and Learning
MKIK PROMPT ARÉNA
10:00
HUN
Keynote
Innovation and technological development with the support of the Hungarian Chamber of Commerce and Industry
dr. Ádám Balog
Vice President, President
MKIK, KAVOSZ
MKIK, KAVOSZ
10:20
HUN
Workshop
Prompting for Beginners: From First Steps to AI Startups
Kerek István
CEO
Everengine
Everengine
11:50
HUN
Workshop
The AI race begins: which SMEs will survive?
Dávid Németh
founder
1337 partners
1337 partners
12:50
HUN
Keynote
Best Practices in the SME Sector
Balázs Kopcsó
Head of IT and Development
UCC
UCC
13:10
HUN
Workshop
Developer success stories in KKV
Moderator :
Kerek István
CEO
Everengine
Everengine
Speakers :
Balázs Kopcsó
Head of IT and Development
UCC
UCC
13:40
HUN
Session
AI-driven banking revolution – for SMEs
Ádám Kovásznai
Head of BUPA Business Unit
MBH Bank
MBH Bank
14:00
HUN
Workshop
My craft is AI: emerging talents and innovators in the domestic ecosystem
Balázs Horváth
founder
Tech In The City
Tech In The City
14:20
LUNCH BREAK
15:10
HUN
Workshop
Implementing AI Tools in Large Enterprises
16:10
HUN
Workshop
When AI takes on a physical form
Máté Benyovszky
Co-Chair, Editor-in-Chief
Hungarian Robotics Association, RoboHorizon Magazine
Hungarian Robotics Association, RoboHorizon Magazine
16:55
HUN
Workshop
What digitization projects does the MKIK support?
Moderator :
Kerek István
CEO
Everengine
Everengine
Speakers :
Ferenc Kott
PRESS CENTER
Full
day
day
PRESS CENTER HOSTED BY ECONOMX
QUANTUM STAGE
09:00
HUN
Healthcare is the winner of the technological explosion (opening)
Dr. Kóka János
president
Doktor24
Doktor24
09:10
HUN
Keynote
Healthcare data assets: strategy, value creation and security in the digital age
Dr. Szócska Miklós
director
Semmelweis University
Semmelweis University
09:30
HUN
Round table
AI in healthcare: national strategies, regulation and opportunities for innovation
Moderator :
Norbert Juráncsik
Indamedia
Speakers :
Dr. Katalin Magdolna Kádár
Head of Department
Ministry of Interior, State Secretariat for Health, Department of Health Development Policy and Sectoral IT
Ministry of Interior, State Secretariat for Health, Department of Health Development Policy and Sectoral IT
Róbert Láng
Ministerial Commissioner for the Health Industry and Health Tourism
Ministry for National Economy
Ministry for National Economy
Tamás Petrovics
10:00
HUN
Session
Emergency Medical Services 2040 – Data, decision-making and efficiency in the future of OMSZ
Dr. Csató Gábor
Director
Országos Mentőszolgálat
Országos Mentőszolgálat
10:15
HUN
Round table
Operating room of the future – AI-based robotics in the service of surgical precision
Moderator :
Dr. Kóka János
president
Doktor24
Doktor24
Speakers :
Dr. István Berkes
Professor Emeritus, Orthopedic and Sports Medicine Specialist
Hungarian University of Sports Science, Semmelweis University
Hungarian University of Sports Science, Semmelweis University
Dr. István Domán Ph.D., FRCS
Prof. Dr. Szijártó Attila
Professor, Head of the Department of Surgery
Sebészeti Transzplantációs és Gasztroenterológiai Klinika
Sebészeti Transzplantációs és Gasztroenterológiai Klinika
10:55
HUN
Session
AI in Precision Oncology
Dr. István Peták
Founding Scientific Director
Genomate Health
Genomate Health
11:15
HUN
Session
Operating system for healthcare: AI-driven platform for a new era in healthcare
Dr. Kóka János
president
Doktor24
Doktor24
11:35
HUN
Session
The Doctor and the Machine: How Can AI Be Responsibly Integrated into Everyday Practice?
Tamás Joó
Associate Professor, Programme Director
Semmelweis University Health Services Management Training Centre
Semmelweis University Health Services Management Training Centre
12:15
HUN
Session
Longevity: lifelong development
Ifj. Ernő Duda
CEO / president
Medipredict / Magyar Biotechnológiai Szövetség
Medipredict / Magyar Biotechnológiai Szövetség
12:55
Break
LUNCH BREAK
13:35
ENG
Session
Why the future of connection won’t be human-only
Bryony Cole (USA)
Founder
Future of Sex & Sextech School
Future of Sex & Sextech School
13:55
HUN
Keynote
How Is Technology Transforming Our Human Relationships?
Tari Annamária
klinikai szakpszichológus, pszichoterapeuta, pszichoanalitikus
14:15
HUN
Session
Generations and AI Usage
Enikő Bereczki
generational researcher
14:35
HUN
Round table
AI as the New Colleague – But How Should We Work with It?
Moderator :
Szonja Kálmán
editor-in-chief
Dívány
Dívány
Speakers :
Enikő Bereczki
generational researcher
József Gáspár
Senior AI Expert and Digital Strategist
15:05
HUN
Session
AI & VR: A Revolution in Leadership Development
Ágnes Jenei
Executive Trainer | VR, Bio & Neurofeedback | Vezetői tréner | VR, bio- és neurofeedback
15:05
ENG
Session
Lights, Camera, Algorithm: The New Era of Film Production
Brian Nitzkin (USA)
senior vice president, business development
Orbitalvs
Orbitalvs
15:20
HUN
Round table
Communication in the Age of AI: How Do I Know If I'm Even Talking to a Human?
Moderator :
Szonja Kálmán
editor-in-chief
Dívány
Dívány
Speakers :
Dr. Petra Aczél
communication researcher
dr. István Jenő Molnár
crime prevention expert, university lecturer, lawyer
Tari Annamária
klinikai szakpszichológus, pszichoterapeuta, pszichoanalitikus
15:40
ENG
Session
Virtual production it is a new trend, new wave of story telling
Brian Nitzkin (USA)
senior vice president, business development
Orbitalvs
Orbitalvs
16:00
ENG
Round table
Will Artificial Intelligence Consume Hollywood? Reports from Overseas
Moderator :
Viktor Dudás
film manager
Speakers :
Ádám Ruzsinkszki
head of productions
Origo Studios
Origo Studios
MÉTA OPEN LAB
10:00
ENG
Round table
AI 2027: The Future Already at Our Doorstep
Moderator :
Péter Weiler
visual artist
Speakers :
Rami Al Karmi
CEO
UMMA.AI - Enterprise Amplified Intelligence
UMMA.AI - Enterprise Amplified Intelligence
Dr. George Tilesch (USA)
Founder and President
PHI INSTITUTE for Augmented Intelligence
PHI INSTITUTE for Augmented Intelligence
Zoltan Istvan (USA)
futurist, political candidate, AI expert
10:40
HUN
Keynote
Man, machine, art – the new languages of the future
Péter Weiler
visual artist
12:00
HUN
Session
AI and the human condition - Posthumanist perspectives
Márió Nemes Z
poet, critic, and aesthete
12:25
HUN
Round table
Posthumanism: a future where humans are merely supporting actors?
Moderator :
Péter Weiler
visual artist
Speakers :
György Csepeli
professor emeritus
ELTE
ELTE
drMáriás
Visual Artist, Musician, Writer
Surgeon of Society
Surgeon of Society
Márk Horváth
aesthetic theorist and philosopher
Márió Nemes Z
poet, critic, and aesthete
13:05
HUN
Round table
The popkulturális.hu project and AI tools
Moderator :
Péter Weiler
visual artist
Speakers :
Bálint Boncz
Fullstack fejlesztő, AI/ML Engineer
Tech Lead
Tech Lead
Balázs Koltai
senior full-stack developer
András Nyírő
founder, researcher
Index.hu
Index.hu
13:45
HUN
Session
Silent performance, artistic text creation
dr. Zsolt Pálfalusi
Filozófus, esztéta, író
CINEMATIC STUDIO
09:50
HUN
Session
Food Production in the 21st Century – Trends, Generations, Climate Change
10:10
HUN
Round table
How can AI be applied in agriculture? The science behind the practical application of AI
Dr. Márta Alexy
habilitated associate professor
Óbuda University, Neumann János Faculty of Informatics
Óbuda University, Neumann János Faculty of Informatics
Nándor Fodor
institute director
HUN-REN Agrártudományi Kutatóközpont Mezőgazdasági Intézet
HUN-REN Agrártudományi Kutatóközpont Mezőgazdasági Intézet
Dr. Hollós Roland
Research Fellow, AI Ambassador
HUN-REN ATK
HUN-REN ATK
10:45
HUN
Session
From startups to global companies – from farmland to algorithms
11:00
HUN
Round table
Robots in the fields: self-driving tractors and decision-making with artificial intelligence
12:15
Break
LUNCH BREAK
13:15
HUN
Keynote
China and AI All in
Rónai-Horst László
13:35
HUN
Round table
The auto market on the scales: Dealer strategies in the economic environment
Moderator :
Rónai-Horst László
Speakers :
Hovány Márton
CEO
Hovány Kft.
Hovány Kft.
József Pais
CEO
Pappas Autó Magyarország Kft.
Pappas Autó Magyarország Kft.
14:15
HUN
Round table
From manufacturer to market: The economic perspective of importers
Moderator :
Rónai-Horst László
Speakers :
Goldberger Mária
CEO
Genius Automotive
Genius Automotive
László Richárd
Country Director
Toyota Central Europe - Hungary
Toyota Central Europe - Hungary
Wachtler Tamás
CEO
Porsche Hungaria
Porsche Hungaria
14:55
HUN
Podium talk
Trends and facts: The economic outlook for the automotive industry from an expert perspective
Moderator :
Huber Tamás
editor-in-chief
Totalcar
Totalcar
Speakers :
András Horváth
Hungarian entrepreneur and YouTuber
Várkonyi Gábor
car market expert
VIP LOUNGE
10:00
HUN
Podium talk
Cast Your Watchful Eyes on Asia!
Moderator :
Zoltán Pogátsa
economist, sociologist
University of Sopron
University of Sopron
Speakers :
Frei Tamás
writer
MEDIA LAB
10:00
HUN
Program
Guided house tour
10:05
HUN
Program
Guided house tour
11:05
HUN
Session
AI and Commercial Filmmaking
Hidvégi Zoltán
Founder, CEO
Umbrella
Umbrella
15:00
HUN
Program
Guided house tour
15:05
HUN
Program
Guided house tour
15:35
ENG
Session
AI and advertising films
Hidvégi Zoltán
Founder, CEO
Umbrella
Umbrella
MBH BANK VISIONARY STAGE
09:00
HUN
Keynote
Algorithms on the frontline
Kristóf Szalay-Bobrovniczky
Minister of National Defense of Hungary
09:30
HUN
Session
“Till AI Do Us Part” – Paths of Efficiency and Failure in Defense in the Age of Artificial Intelligence.
Dr. Gergely Németh
CEO
Defence Innovation Research Institute
Defence Innovation Research Institute
09:50
HUN
Session
VR and MR technologies and AI-based military solutions
Gergely Kovács
Head of XR Developments
Defence Innovation Research Institute
Defence Innovation Research Institute
10:10
HUN
Round table
Security Policy Issues of Artificial Intelligence
Anton Bendarzsevszkij
director
Oeconomus Economic Research Foundation
Oeconomus Economic Research Foundation
Dr. Somkuti Bálint
Security Policy Expert
10:35
HUN
Session
Key technology trends in the European defense industry for 2025
dr. Áron Fellegi
chairman of the board
HypeX Consulting Plc.
HypeX Consulting Plc.
10:55
HUN
Round table
New Weapons and Digital Shields: The Future of Europe’s Defense Industry
Moderator :
Sarkadi-Illyés Csaba
Journalist
Economx.hu
Economx.hu
Speakers :
dr. Áron Fellegi
chairman of the board
HypeX Consulting Plc.
HypeX Consulting Plc.
András Majdik
Senior Researcher
HUN-REN SZTAKI
HUN-REN SZTAKI
Zoltán Póser
chief executive officer
N7 Holding
N7 Holding
11:35
HUN
Session
The Space Industry as a Driver of Innovation
Dr. Orsolya Ferencz
Ministerial Commissioner for Space Research, Member of Parliament
Ministry of Foreign Affairs and Trade
Ministry of Foreign Affairs and Trade
11:55
HUN
Session
From Venus radar signals to real-time recognition – Open source artificial intelligence in planetary research
Viktor Somogyi
Lead Developer, Machine Learning Specialist, External Researcher
12:15
HUN
Session
Possible Impacts of the “EU Space Law” Regulation on the European Space Sector
Dr Bartóki-Gönczy Balázs
Tanszékvezető, egyetemi docens
NKE
NKE
12:35
LUNCH BREAK
13:40
HUN
Session
Every Day Is a Step Toward the Digital Future – Only 1 Day Left Until Tomorrow
Tamás Jeránek
CEO
Siemens
Siemens
14:00
HUN
Session
From 0 to AI: customer service reloaded
Balázs Cseszneki
CEO
SBC Group
SBC Group
14:20
HUN
Session
Integrating AI into corporate projects
Gabriella Dalos-Kovács
AI officer & strategist
4IG Group
4IG Group
14:40
HUN
Round table
AI as a Consulting Tool: From Data to Decision-Making
Moderator :
Szabó Gyula
journalist
Index.hu
Index.hu
Speakers :
Erik Slooten
Partner, EY AI Confidence
EY Hungary
EY Hungary
Rezső Rózsai
CEO
KMPG
KMPG
15:20
HUN
Session
Can Nature Thrive Beneath the Shadow of AI?
Ágoston Princz
Creative producer, environmentalist, and activist.
15:40
HUN
Session
The Role of AI in Autonomous Industrial Robotics
Bence Tipary
research associate
HUN-REN SZTAKI
HUN-REN SZTAKI
16:00
HUN
Round table
Industrial AI: Challenges and Practical Solutions
János Nacsa
tudományos főmunkatársa
HUN-REN Számítástechnikai és Automatizálási Kutatóintézetben a Mérnöki és Üzleti Intelligencia Kutatócsoport
HUN-REN Számítástechnikai és Automatizálási Kutatóintézetben a Mérnöki és Üzleti Intelligencia Kutatócsoport
FUTURE LAB
09:30
ENG
Session
AI Governance as an enabler of innovation
Steven Tiell (USA)
AI Governance Advisory
SAS Institute
SAS Institute
09:50
ENG
Session
AI snake oil - over promising vendors and unrealistic expectations
Endre Jóföldi
founder and CEO
Precognox
Precognox
10:25
HUN
Session
AI + human intelligence = new corporate logic?
Róbert Pintér
university lecturer
Corvinus University
Corvinus University
10:45
HUN
Session
Don't be afraid to use AI — it will be good for you Perception biases and real leadership challenges
Dr. György Drótos
Associate Professor at the Institute of Management Science
Budapesti Corvinus University
Budapesti Corvinus University
11:05
HUN
Session
Tech Renaissance 2025 – The future of mobile, touch, and VR applications reimagined by AI
Szabolcs Budaházy
executive director
AR Works
AR Works
11:25
HUN
Session
Code, courage, creativity – Hungary and Central Europe's great AI opportunity
Ákos Zulik
senior lecturer
Matthias Corvinus Collegium
Matthias Corvinus Collegium
11:45
HUN
Round table
Tech explosion and the life cycle of startups
Norbert Gaál
CEO, Co-founder
First Principle Inkubátor
First Principle Inkubátor
Oszkó Péter
alapító, vezérigazgató
OXO Technologies Holding Nyrt.
OXO Technologies Holding Nyrt.
12:25
HUN
Session
Reshaping Corporate Operations with AI
Ágnes Rakó
partner, advisory co-leader
KPMG
KPMG
12:45
HUN
Session
Leapfrog Moment: How AI Can Supercharge Hungarian Small and Medium-Sized Enterprises
György Káli
főszervező
Service Design Day
Service Design Day
13:05
HUN
Session
How the NKFI Office finances innovative, AI-focused solutions.
Péter Racskó
Head of Department
NKFIH
NKFIH
13:25
HUN
Session
Artificial intelligence and sustainability: Oxygen deprivation on the road to the summit
Mihály Kapornaki
data scientist
Trendency Online Zrt.
Trendency Online Zrt.
13:45
LUNCH BREAK
14:35
ENG
Round table
What does university teach that AI doesn't know?
Bruno van Pottelsberghe
rector
Corvinus Univerity
Corvinus Univerity
Dr. Charaf Hassan
principal
Budapest University of Technology
Budapest University of Technology
Levente Kovács
14:55
HUN
Session
AI Research at BME – From Linear Progression to Exponential Growth
Prof. Dr. János Levendovszky
Vice-Rector for Research and Innovation
Budapest University of Technology and Economics
Budapest University of Technology and Economics
15:15
HUN
Session
Behind the Scenes of AI at Óbuda University
Levente Kovács
15:35
HUN
Session
The New Face of Knowledge: AI in the Higher Education Race
Dr. Ferenc Dietz
15:55
HUN
Podium talk
Training the Masters of AI – One of the Largest Undertakings of Hungarian Universities
Dr. György Eigner
dean
Óbuda University Neumann János Faculty of Informatics
Óbuda University Neumann János Faculty of Informatics
Tamás Kozsik
16:35
HUN
Session
The Monastery and the Spaceship. Where (Not) to Let Chatbots into the University.
Ződi Zsolt
researcher in law, information society, legal theory and legal technology
University of Public Service
University of Public Service
16:55
HUN
Session
What should we teach the AI generation?
Dr. János Setényi
director
MCC Learning Research Institute
MCC Learning Research Institute
MKIK PROMPT ARÉNA
10:00
HUN
Session
AI from idea to business
Csókay Ákos
Secretary General
MKIK
MKIK
10:10
HUN
Workshop
Prompting for Beginners: From First Steps to AI Startups
Kerek István
CEO
Everengine
Everengine
11:40
HUN
Workshop
AI for Advanced Users: Process Automation in Practice
Dávid Németh
founder
1337 partners
1337 partners
12:40
HUN
Workshop
Tengri.ai - we are already launching a startup with the help of AI
Péter W. Szabó
founder, owner
tengr.ai
tengr.ai
13:00
HUN
Keynote
What kind of innovation does a bank finance?
Moderator :
Balázs Horváth
founder
Tech In The City
Tech In The City
Speaker :
László Szarka
Director of Network Management for the Mid-Corporate Division
MBH Bank
MBH Bank
13:20
ENG
Workshop
AI for Hungarian SMEs: Work Smarter, Not Harder, Globally
Remco Veenenberg (Netherlands)
Startup Advisor, co-founder
Think Fintech
Think Fintech
13:40
HUN
Session
Plug&Play – Regulation-compliant instant customer service/chatbot for anyone, anytime
Dr. Szabolcs Pintér
partner-managing director
UpScale
UpScale
14:00
ENG
Session
Data Platforms as the New Nervous System: How AI and Platformisation Are Rewiring the Enterprise
Máté Gulyás
CEO
Datapao
Datapao
14:20
Break
LUNCH BREAK
15:10
HUN
Session
My colleague is an AI
15:40
HUN
Workshop
Developing a Product-Support AI Assistant: A Walk in the Park, or an Ultramarathon Challenge?
16:20
HUN
Workshop
MKIK Digitalisation Projects
Levente Czimbalmos
Secretary, Methodological Leader
MKIK
MKIK
Ferenc Kott
QUANTUM STAGE
09:00
HUN
Keynote
AI Agent: a new user experience in commerce
09:30
HUN
Keynote
What’s Next for Hungarian E-Retailers?
József Szigetvári
venture partner
Portfolion Zrt.
Portfolion Zrt.
09:40
HUN
Session
What and how do we use AI at Libri Bookline? Use cases and lessons learned
Deák András
Director of Digital Channels
Libri-Bookline
Libri-Bookline
10:00
HUN
Session
The role of AI in instant home delivery
10:30
HUN
Session
The role of influencers in social
Angéla Katalin Filó
founder
Marketing Mentor AI
Marketing Mentor AI
11:00
HUN
Session
AI-Based Customer Service and Innovations in Chatbots
Márk Szilágyi
country manager
Daktela Hungary
Daktela Hungary
11:25
Break
LUNCH BREAK
12:15
ENG
Session
Data-Driven AI: The Essential Roadmap for Legacy Businesses
Kevin Oh (South-Korea)
co-founder and CEO
Synthya Inc.
Synthya Inc.
12:40
HUN
Round table
The Expectations of Gen Z Shoppers
Tamás Trunk
MÉTA OPEN LAB
09:00
ENG
Keynote
AI development at Bertelsmann
Rhys Noelke (Germany)
Chief Data Officer – Group Lead Tech & Data
Bertelsmann
Bertelsmann
09:20
HUN
Keynote
Coded reality: are we thinking or just scrolling?
Tamás Tófalvy
Media researcher and communications expert
09:40
HUN
Session
AI Agent in media company management?
Péter Kolosi
Chief Content Officer
RTL Hungary
RTL Hungary
09:55
HUN
Round table
News production: can we break out of the bubble created by algorithms?
Tibor Kovács
Managing Director, President
Ringier Hungary, Magyar Lapkiadók Egyesülete, MATESZ
Ringier Hungary, Magyar Lapkiadók Egyesülete, MATESZ
Starcz Ákos
CEO, Board member of Indamedia at Index.hu Zrt
10:25
HUN
Round table
Invisible readers, visible impact – How does artificial intelligence influence media consumption?
Pál Bíró
country manager
Google Hungary
Google Hungary
Ádám Csizmadia
managing director
OBSERVER Médiafigyelő és Kutató Kft.
OBSERVER Médiafigyelő és Kutató Kft.
Róbert Vági
operational deputy-CEO
Central Médiacsoport
Central Médiacsoport
Ziegler Gábor
CEO
Indamedia Network Zrt.
Indamedia Network Zrt.
11:00
HUN
Session
Political communication and AI
Dávid Petneházy
CEO
Promotheus Agency
Promotheus Agency
11:40
HUN
Podium talk
Political campaigns and AI tools: deepfakes, avatars
12:00
HUN
Podium talk
Who speaks to the voter? Me or my avatar?
13:00
Break
LUNCH BREAK
13:40
Keynote
The Future of Search: What the greatest evolution of Google Search looks like
Illés Vadász
Industry Manager
Google Hungary
Google Hungary
14:05
HUN
Round table
New rules, new opportunities – AI Guide in practice
dr. Gergely Béres, PHD
lawyer
Tibor Kovács
Managing Director, President
Ringier Hungary, Magyar Lapkiadók Egyesülete, MATESZ
Ringier Hungary, Magyar Lapkiadók Egyesülete, MATESZ
Adam Lunczner
chief innovation officer
Mindshare Hungary
Mindshare Hungary
Ádám Mérő
senior director
Coca-Cola
Coca-Cola
14:45
HUN
Keynote
Too much AI and too low a fence - Who writes the rules for using artificial intelligence?
Márton Szabolcs
strategic and brand development creative director
BDPST
BDPST
14:55
HUN
Round table
Data as a creative compass – AI in campaign planning
Moderator :
Márton Szabolcs
strategic and brand development creative director
BDPST
BDPST
Speakers :
Rita Alberti
creative director
Republic
Republic
Marton Jedlicska
executive creative director
Publicis Groupe
Publicis Groupe
Péter Radovics
creative director
Lounge Design
Lounge Design
15:25
HUN
Round table
PR vs. Prompt: Who's Writing the Story?
Moderator :
Zámbó Anna
Content director
Republic Group
Republic Group
Speakers :
Teodóra Bodó
Director of Communications and Government Relations for Hungary and the Adria Region at Bosch Group
Zsófia Bánhegyi
Vice President
Hungarian Marketing Association
Hungarian Marketing Association
András Sztaniszláv
President, Strategic Communications Consultant
MPRSZ
MPRSZ
15:55
ENG
Session
Your Next Favorite Ad Wasn’t Shot — It Was Generated
Carlos Ramas Santamaria (Spain)
AI filmmaker, instructor at MOME Open
16:15
HUN
Session
Unreal Role Models – The Place of Influencers in Today’s Marketing
Gergő Csiszár
CEO
PFR Group
PFR Group
16:35
HUN
Round table
Our trade mark: AI – The birth of the first AI-based agency
Moderator :
Márton Szabolcs
strategic and brand development creative director
BDPST
BDPST
Speakers :
Aywee Kőteleky
Founder, Co-creative & AI Technology Director
BOOM – THE AiGENCY
BOOM – THE AiGENCY
Flóra Vértessy
Founder, Co-creative & AI Technology Director
BOOM – THE AiGENCY
BOOM – THE AiGENCY
17:05
HUN
Round table
How can we prepare for AI changing everything?
Dániel Bálint
Director of Customer Experience and Market Analysis
Yettel
Yettel
Ákos Moldván
Head of Marketing Communications & Media
ONE
ONE
Béla Szabó
Director of Brand Communications
Telekom Hungary
Telekom Hungary
17:35
HUN
Round table
Leading in the Age of AI – When Your Team Includes More Than Just Humans
Moderator :
Zsófia Bánhegyi
Vice President
Hungarian Marketing Association
Hungarian Marketing Association
Speakers :
Rita Horváth
chief media officer
Publicis Groupe Hungary
Publicis Groupe Hungary
Attila Pajor
CEO
WPP Media
WPP Media
Edina Szabó
managing director
OMG Hungary Kft.
OMG Hungary Kft.
Imre Tallósy
Managing Director
MAGNA Global Hungary Kft.
MAGNA Global Hungary Kft.
CINEMATIC STUDIO
10:00
HUN
Keynote
Art in the age of algorithms
Péter Weiler
visual artist
10:30
HUN
Round table
Art and AI: inspiration or imitation?
Ákos Schneider
Design culture researcher, aesthete, and Assistant Professor at MOME
MOME
MOME
Márton Szentpéteri
professor
MOME
MOME
Krisztián Gábor Török
Curator
MODEM Centre for Modern and Contemporary Art
MODEM Centre for Modern and Contemporary Art
11:10
HUN
Presentation
Studio visit - Rapid exhibition of AI art
Flóra Kőszeghy DLA
Architect, visual artist
11:20
HUN
Presentation
Studio visit - Rapid exhibition of AI art
Dajana Krüger
artist
11:50
HUN
Round table
War of the pixels – Can real images triumph over generated content?
Moderator :
Péter Weiler
visual artist
Speakers :
Tamás Persely
Owner and Creative Director
feat.
feat.
Pilák János
sales and marketing manager
Getty Images
Getty Images
13:10
HUN
Round table
Song or data? – Music in the age of artificial intelligence
Moderator :
Péter Weiler
visual artist
Speakers :
Előd Császár / Shane 54
Producer, DJ, visual artist
Gergely Horváth
cultural commentator
Norbert Lobenwein
cultural manager
Dávid Marsalkó
founder, frontman
Halott Pénz
Halott Pénz
Gábor Molnár
managing director, owner
Gold Record
Gold Record
13:10
HUN
Round table
How AI can be applied, through the eyes of a photographer
Moderator :
Péter Weiler
visual artist
Speakers :
Vanda Demeter
Fashion, portrait, and commercial photographer
Dr. Luca Gőbölyös
photo artist, associate professor
György Simó
managing partner
Day One Capital
Day One Capital
13:50
HUN
Presentation
Studio visit - Rapid exhibition of AI art
Dr. Luca Gőbölyös
photo artist, associate professor
14:00
HUN
Presentation
Studio visit - Rapid exhibition of AI art
14:10
Break
LUNCH BREAK
15:05
HUN
Session
AI on screen – The film industry revolution and the future of advertising films
Moderator :
Péter Weiler
visual artist
Speaker :
Gergő Balika
producer
Mid Atlantic Films
Mid Atlantic Films
Hidvégi Zoltán
Founder, CEO
Umbrella
Umbrella
András Kondacs
CEO, film director
Animatiqua
Animatiqua
16:15
HUN
Round table
How should we create? With or without AI?
Endre Kadarkai
Krisztián Nyáry
creative director
Líra Könyv Zrt.
Líra Könyv Zrt.
16:55
HUN
Round table
New generation, new forms – Fashion and design border areas
Moderator :
Péter Weiler
visual artist
Speakers :
Zsófia Jakab
ceo
Hungarian Fashion & Design Agency
Hungarian Fashion & Design Agency
Péter Merő
fashion designer
VIP LOUNGE
16:00
HUN
Podium talk
Reality, fiction, artificial imagination - Kristóf Deák talks to Péter Weiler
Moderator :
Péter Weiler
visual artist
Speakers :
Kristóf Deák
Oscar-winning director
MEDIA LAB
10:00
HUN
Workshop
Guided house tour + presentation
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giuliettadisandri@dnsaleshouse.hu
Office
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